Comments on: How to be more direct with your marketing efforts using Magento http://www.eliasinteractive.com/blog/how-to-be-more-direct-with-your-marketing-efforts-using-magento Just another WordPress weblog Thu, 04 Mar 2010 12:14:38 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: joshcolter http://www.eliasinteractive.com/blog/how-to-be-more-direct-with-your-marketing-efforts-using-magento/comment-page-1#comment-131 joshcolter Tue, 06 Jan 2009 12:25:19 +0000 http://eliasinteractive.com/?p=425#comment-131 Great point, Toni! E-mail has about a $45 ROI for every $1 spent according to the DMA. It is a fantastic way to connect with customers and build relationships. Last weekend I bought a mattress. I spent a couple of days trying to figure out why some mattresses cost $300 while others run $3k. The online stores that provided content shaped my thought process on what is important for the purchase. They added value to me in a non-salesy way and stood out from their competition. Ultimately I bought a discounted mattress at a brick & mortar store because it was less expensive than comparable models online. I would have gladly opted into email newsletters from different mattress companies if they had offered frequent discounts or offers for signing up for a newsletter. Now I need a new pillow and maybe a new set of sheets. Why wouldn't the same company drop me a note after the sale to say, "Hey, thanks for choosing us. Oh, by the way, we have pillows and sheets that match your exact mattress." The customer acquisition cost disappears for them since they do not have to pay for keywords to get my pillow purchase (they should have my email from original purchase). And they could probably upsell me along with a lot of others to increase the lifetime value of their existing customers. Great point, Toni! E-mail has about a $45 ROI for every $1 spent according to the DMA. It is a fantastic way to connect with customers and build relationships.

Last weekend I bought a mattress. I spent a couple of days trying to figure out why some mattresses cost $300 while others run $3k. The online stores that provided content shaped my thought process on what is important for the purchase. They added value to me in a non-salesy way and stood out from their competition.

Ultimately I bought a discounted mattress at a brick & mortar store because it was less expensive than comparable models online. I would have gladly opted into email newsletters from different mattress companies if they had offered frequent discounts or offers for signing up for a newsletter. Now I need a new pillow and maybe a new set of sheets. Why wouldn’t the same company drop me a note after the sale to say, “Hey, thanks for choosing us. Oh, by the way, we have pillows and sheets that match your exact mattress.” The customer acquisition cost disappears for them since they do not have to pay for keywords to get my pillow purchase (they should have my email from original purchase). And they could probably upsell me along with a lot of others to increase the lifetime value of their existing customers.

]]> By: Toni Anicic http://www.eliasinteractive.com/blog/how-to-be-more-direct-with-your-marketing-efforts-using-magento/comment-page-1#comment-127 Toni Anicic Mon, 05 Jan 2009 07:23:20 +0000 http://eliasinteractive.com/?p=425#comment-127 These are some great tips you gave us here. I think the key goal in these tough times should be to connect with your costumers and try to get a good word of mouth out there. An e-mail newsletter is a great way to do just that. Especially if you provide them with some real content (if you don't try to sell to them all the time). These are some great tips you gave us here. I think the key goal in these tough times should be to connect with your costumers and try to get a good word of mouth out there.

An e-mail newsletter is a great way to do just that. Especially if you provide them with some real content (if you don’t try to sell to them all the time).

]]> By: Ben Waugh http://www.eliasinteractive.com/blog/how-to-be-more-direct-with-your-marketing-efforts-using-magento/comment-page-1#comment-104 Ben Waugh Wed, 10 Dec 2008 17:27:42 +0000 http://eliasinteractive.com/?p=425#comment-104 Do you do blogroll exchanging? If you want to exchange links let me know. Email me back if you're interested. Do you do blogroll exchanging? If you want to exchange links let me know.

Email me back if you’re interested.

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