A discussion about Magento certification popped up on Linkedin this week. My intended comment quickly evolved into a blog post: The issue at hand is rooted in supply/demand. There is latent, unmet demand for Magento services. Our firm is not certified (yet). However, last night I went to bed with … Continue Reading
When we yell at our car or coffee machine, it’s fine because they’re just mechanical appliances. So when we yell at a website or company, using our computer or phone appliance, we forget it’s not an appliance, but a person that’s affected… - Derek Sivers Tweet
We just upgraded the configurable bundle products module to v1.4.0.1. So if you were thinking about purchasing it for your store but were concerned that it won’t work with your more recent version of Magento – fear not. Have a suggestion for future features & improvements to the configurable bundle … Continue Reading
Over the past year, we have been learning some valuable lessons regarding communication. As we’re all involved with the web, communication without “connecting” with the intended party isn’t really communicating at all. We’ve been working to apply this into as many areas as possible within the communication avenues that exist … Continue Reading
How do you predict what will be needed to make someone feel comfortable purchasing your product or service? You could make a huge list of every question that comes to mind and then answer them ahead of time via copy, video, a demo, etc… But this tends to delay going … Continue Reading
If the dumb layman can understand the copy, then the technical person will understand it too. Write for us dummies that aren’t overly technical, and everyone else will understand. Note that Copy that sells the product/software is very different than the technical writing needed to explain how to install or … Continue Reading
Rework is exactly what you would expect from 37signals – simple, easy to read, and “at home good”. About 80% of the book’s ideas are already accessible in keynotes and interviews. But a succinct, well-organized written format was worth the cost of my Amazon pre-ordered copy at $11.88. Fried and … Continue Reading
From March 7, 2010 New York Times article about Pandora radio: It is all a long way from January 2000, when Mr. Westergren founded [pandora]. Trained as a jazz pianist, he spent a decade playing in rock bands before taking a job as a film composer. While analyzing the construction … Continue Reading
New Magento module store is now live at www.eliasinteractive.com/modules. You can enhance, extend & enjoy your Magento storefront with 8 modules that are available for purchase.
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