Here is a clever follow up to my previous post on focus. SOA NOW created a funny microsite to communicate to technology professionals that they “get it.” The campaign stars “Greg the Architect.” Here is the description of the episode entitled “Focus Pocus”:
Greg is concerned that the SOA team can’t stay on target. He needs a vacation, but his cruise will have to wait as Jerry recruits him to crash an SOA conference. Will Greg find the magic he needs to put his team back on course?