We’re in the middle of a great ecommerce store redesign. I couldn’t ask for a better client to serve. The ecommerce framework we’re using is refreshing. And putting the entire team on the same project has been energizing.
For too long we split our efforts into smaller project chunks, which usually meant that only 1 or 2 of us would be working on the same thing. It seemed efficient, but I think it drained some enthusiasm out of us. Refocusing the business model and then solving problems together has reminded me of how fortunate I am to work alongside really smart partners.
Sometimes creating constraints can be liberating.