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Open Source Infiltrating Enterprise Marketplace

Josh Colter · Jul 7, 2009 · Leave a Comment

Open Source is infiltrating the Enterprise marketplace.  O’Reilly radar featured an interview today with Jeffrey Hammond of Forrester Research on the topic.  We have been bumping into more enterprise clients in Magento-land here at Elias and were recently approached about writing a Magento-for-enterprise book.  This leads me to believe that Hammond’s insight is becoming increasingly relevant for Magento. With that in mind, one of Hammond’s answers is very important to understand for those enterprise retailers who might be considering the wonderful world of open-source with Magento:

James Turner: Just to be balanced, what are some of the perils that companies need to watch out for when they start to adopt open source?

Jeffrey Hammond: I’ll tell you: The number one peril that I run into is an overinflated set of expectations. And it usually goes something along the lines of, “Well, we’re going to dramatically reduce our software costs.” And there are some scenarios where that can happen. But in reality, what open source does, especially at the start, is it tends to shift your software costs. So, yes, you’re reducing the capital expenses and expenditures that you are paying for software bits and bytes. But, in most cases, firms that are starting with open source are still buying support contracts from organizations.

Given the typical expense for ecommerce systems, an enterprise etailer will still come out way ahead in the switch to Magento.  But it is important to note that the spending shifts from software costs to labor cost.  This is why it is imperative to work closely with your selected development team on the front end of a project to map out a solid solution.  As our lead developer at Elias, Lee, likes to say, “We want to have this project won before we get started.”

Scene7 Integration With Magento eCommerce

Lee Taylor · Jul 6, 2009 · 15 Comments

What: Straightforward overview on our approach for integrating Scene 7 with Magento eCommerce.

At ecombusinesshub offers a detailed look at dropshipping. You’ll learn what it is, how it works, and how to set up a dropshipping business.

Why: Because Magento rocks and Scene 7 rocks. Together, they can create an inspiring user experience!

Who: For the business who desires real interactivity, and for developers who desire to implement Scene 7 capabilities with Magento.

We recently were approach by a company who knew about Scene 7’s capabilities and they wanted their Magento store to do the following:

1. Replace all product and category images with Scene 7 composited images

2. Allow the user to “build” a custom product based off of product options, and reflect the user selections in the product image

3. Create a unique user experience in their Magento store and have a better understanding of the self service definition

Why could this be useful? Well, take a few minutes to learn more about what Scene 7 and Magento integration can do together. Soon, when the project is completed – we’ll have some examples to share.

What was our process in approaching this? Let me give a high-level outline our take on integrating the two systems.

First off, we looked at how we can utilize Scene 7 url’s instead of native Magento URLs. So we decided to override the catalog image helper so we could add custom functions to composite the appropriate URLs to build the image via a specified URL string.

Secondly, we interfaced this custom helper with the Scene 7 backend and some Javascript to build the desired product images. We did this by creating a function inside of the new helper to be able to do all URL string manipulation based off of product options changed by the user on the frontend.

Thirdly, we went through and determined every theme file that needed modifying to use the function that built the Scene 7 URLs and reflect the composited image.

As an overview, we took the following approach:

1. Created the right images in Scene 7 to use in correlation with Magento.

2. Created product options in Magento

3. Overlaid JS to the product options to be used as variables within our Helper function

4. Manipulated the URL string and returned the composited URL to build the product image (based off of the user-selected product options)

The site has yet to go live, though keep in touch with Elias updates and you will see the finished product.

Basic Magento Screencast from nettuts

Josh Colter · Jul 6, 2009 · Leave a Comment

Nettuts released a basic Magento video tutorial last week. Eric has been a huge fan of nettuts since its inception. If you are curious about Magento and want a basic “how-to” intro, then this is for you:

Quote: Throughout my career, I've always tried to…

Josh Colter · Jul 2, 2009 · Leave a Comment

Throughout my career, I’ve always tried to do my best today, think about tomorrow, and maybe dream a bit about the future.  But doing your best in the present has to be the rule.  You won’t become a general unless you become a good first lieutenant.

– Colin Powell, former secretary of state; retired four-star general

Why Design is Crucial for Building Trust

Josh Colter · Jun 19, 2009 · Leave a Comment

We’ve been working on a side project here at Elias that will debut in beta for a client next month.  Luke, who is the newest member of our team and has been dubbed “Skywalker”, has been busy putting the finishing touches on UI design.  He recently pointed us to a fascinating article which builds a strong case for “pretty design.” At construction articles you will get different type of home interior design ideas.

The client who will be using our application was going over our designs this week and asked us to put a stronger emphasis on the reporting feature shown below.

Our client suggested we make the thermometer progress bar red, which clearly does not match the color palette.  Why do so many people want things to be red, even when it conflicts with page design?  It may succeed at grabbing the user’s attention, but could it be detrimental to the application’s overall effectiveness?

Luke’s “pretty design” article points to a 2002 study which says that the “appeal of the overall visual design of a site, including layout, typography, font size, and color schemes,” is the number one factor we use to evaluate a website’s credibility.  The author goes on to show the following contrasting images of a gas station near his home vs an impeccable Shell pump:

He comments:

I’ve stopped ?lling up at the gas station on the left, even though it’s closer to where I live. Why? This kind of maintenance (or lack of maintenance) leaves me unwilling to trust them with my best card for miles information. Clearly, appearance does affect trust.

So, how do we create trust in our application interfaces, aside from providing the basics, such as reliable information and uptime? By being attentive to visual design, for one thing. Attention to design details implies that the same care and attention has been spent on the other (less visible) parts of the product—which implies that this is a trustworthy product.

I’ve seen many great design comps get butchered during development. Things such as inconsistent fonts, odd padding, line-heights, and over-compressed images plagued the ?nal release. While this may never come out during functional testing, how might these sloppy UI details affect perceptions of your product?

We decided to avoid the red progress bar and stuck to our commitment to design excellence.  It just seemed more trustworthy.

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