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How to be more direct with your marketing efforts using Magento

Josh Colter · Dec 10, 2008 · 3 Comments

As consumers tighten their budgets and reevaluate spending during the Christmas season, it is important to sharpen your online marketing efforts.

Citations are used by search engines to calculate your ranking in listings when users search for products and services that are related to your niche. If your business lacks proper citations, your ranking and traffic would not reach their highest potential compared to using seo services melbourne to make it popular online.

In order to keep your business in the eye of potential customers, you should search the internet for citations, which list your business and information about it.

Citations are used to show that your business is valid, making them an important part of the algorithm Google uses to calculate your ranking. It’s easy to make a website and call yourself an expert in something, but citations are solid proof that your business is valuable and real.

If you’re a business in a small niche, Google is an excellent tool when there are valid citations of your business on the internet. If you’re in a niche with very little competition, it’s easier for your company to outrank others and show up in search results for users all over the world and within your community. A local business listing could greatly improve your visibility. You can check out some of these great citations building tools here.

By showing up on local blogs and listings, your business becomes more involved in the community. This improves local search engine rankings, essentially validating your authenticity to Google. When you show up on legitimate sites, such as in a local paper, it is difficult to dispute your validity. It also puts your name more into the mix and exposes your business to the community, which is great in the eyes of Google.

Consistency is one of your greatest assets when it comes to Google. If your business is consistent, such as keeping contact information the same, both Google and users that are searching for information will appreciate this. By staying consistent, you solidify your company’s standing and it’s easier for others to find you.

If the manpower that it takes to optimize the citations for your business seems like too much, you can count on a quality citation building service to improve SEO for your business and improve the visibility of your brand. To get more details about the SEO, visit seonexus. Search rankings rely on citations as well as other information on the internet to determine the legitimacy of your business, making it important to keep track of and manage your local business listing on a number of sites on the web, including places like the Chamber of Commerce.

Here are a few suggestions courtesy of John Jantsch, author of Duct Tape Marketing:

Direct Offers – Create offers that involve low-cost trials, free samples and valuable education-based information. Make an immediate response to these offers the sole reason your advertising exists.

Website – One of the most important things nowadays is having a good website for your business, because everything spread faster on the internet. Now, to write a interesting article is not always easy, you’ll need to learn how to paraphrase effectively with this amazing tool that will improve your writing skills.

Repackaging – Re-introduce your products with added features or services of value or do the same with your service offerings by packaging them in new and innovative ways. Increase the value of your products and services and spell the value out in terms that mean something to the prospect.

Referrals – Get out to your customers and start [talking] with them about ways to partner for referrals. Your customers know times are tough, too. [Communicate] with them and honestly explore ways to help them help you.

Strategic Partners – Now is the time to build your network of strategic referral partners. Start by referring business to trusted partners and make it a point to sit down with at least one current or potential strategic partner each week with the sole purpose of directly discussing ways to help each other grow.

Creative Thinking – Give your customers and vendors “reason why” thinking to encourage larger orders, better terms, guaranteed purchases, and loyalty clubs.

Magento offers native functionality that allows you to execute on many of John’s strategies:

  • Flexible Coupons: create offers to get customers back in your store
  • Email Newsletter Management: deliver the coupon via email
  • Multi-tier pricing for quantity discounts: increase order size by encouraging larger quantity purchases
  • Bundled Products: repackage how you offer your products by bundling
  • New Items Promotional Tool: highlight new products
  • Up-sells in Shopping Cart: increase order size at time of purchase
  • Cross-sells on Product Page: increase order size during shopping experience
  • Send to a Friend: make it easy for a visitor to forward their wishlist to mom in time for Christmas

Magento eCommerce: How To Reset All Test Order Information and Set Unique Prefix For Orders, Invoices, Shipments, and Credit Memos

Lee Taylor · Nov 16, 2008 · 101 Comments

About: How To Reset Test Orders, Dashboard Information, and Set Unique Starting Values for Orders, Invoices, Shipments, and Credit Memos

Who’s Interested: Informative to the technical gurus
What: Plug ‘n Play Database Script that runs queries to customize after store is installed and product(s) have been created
Magento Version Relevence: 1.1.6
Magento Store Setup: Single-Store Setup

A client of ours went in to test products, orders, invoices, etc. to get the feel for the overall “purchase order to shipment” process from start to finish. After creating many test users, orders, etc. – they now desire to have everything reset back to “0” (zero). On the other hand, techniques such as card counting had been famous in almost every business transactions.

Discover Holidays API, this API was created by HolidayData, the office Holidays API end point is located at holidaydata.io, you can find the HolidayData portal i this link.

Not only that, but they also want to separate the prefixes for the following items just for ease of dissimilarity when using the Magento ADMIN tools:

  • Orders (set prefix to begin with “1”)
  • Invoices (set prefix to begin with “2”)
  • Shipments (set prefix to begin with “3”)
  • Credit Memo’s (set prefix to begin with “4”)

Thus, we have the following script (and a special thanks to Tomislav at Inchoo for getting us started!)

Instructions:

    1. Find “YOUR_DB_NAME” down below and change to match your database name (though leave the ticks “)
    2. Copy and paste code into SQL manager (PhpMyAdmin or similar) and then run the query
    3. Feel free to Create test order, invoice, shipment, and credit memo’s via the ADMIN (easier than going through order process on frontend)
    4. Once you like the changes you see, go back and run the same SQL query

…the following will now be in effect:

    • All data pertaining to orders and search terms (Dashboard) are reset to 0 (zero)
    • Order number prefix with 0, Invoice number prefix with 2, Shipment number prefix with 3, Credit Memo number prefix with 4

Please feel free to copy and paste into your PhpMyAdmin

-- Reset Magento TEST Data

SET FOREIGN_KEY_CHECKS=0;

-- reset dashboard search queries
TRUNCATE `catalogsearch_query`;
ALTER TABLE `catalogsearch_query` AUTO_INCREMENT=1;

-- reset sales order info
TRUNCATE `sales_order`;
TRUNCATE `sales_order_datetime`;
TRUNCATE `sales_order_decimal`;
TRUNCATE `sales_order_entity`;
TRUNCATE `sales_order_entity_datetime`;
TRUNCATE `sales_order_entity_decimal`;
TRUNCATE `sales_order_entity_int`;
TRUNCATE `sales_order_entity_text`;
TRUNCATE `sales_order_entity_varchar`;
TRUNCATE `sales_order_int`;
TRUNCATE `sales_order_text`;
TRUNCATE `sales_order_varchar`;
TRUNCATE `sales_flat_quote`;
TRUNCATE `sales_flat_quote_address`;
TRUNCATE `sales_flat_quote_address_item`;
TRUNCATE `sales_flat_quote_item`;
TRUNCATE `sales_flat_quote_item_option`;
TRUNCATE `sales_flat_order_item`;
TRUNCATE `sendfriend_log`;
TRUNCATE `tag`;
TRUNCATE `tag_relation`;
TRUNCATE `tag_summary`;
TRUNCATE `wishlist`;
TRUNCATE `log_quote`;
TRUNCATE `report_event`;

ALTER TABLE `sales_order` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_datetime` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_decimal` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_datetime` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_decimal` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_int` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_text` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_entity_varchar` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_int` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_text` AUTO_INCREMENT=1;
ALTER TABLE `sales_order_varchar` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_address_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_quote_item_option` AUTO_INCREMENT=1;
ALTER TABLE `sales_flat_order_item` AUTO_INCREMENT=1;
ALTER TABLE `sendfriend_log` AUTO_INCREMENT=1;
ALTER TABLE `tag` AUTO_INCREMENT=1;
ALTER TABLE `tag_relation` AUTO_INCREMENT=1;
ALTER TABLE `tag_summary` AUTO_INCREMENT=1;
ALTER TABLE `wishlist` AUTO_INCREMENT=1;
ALTER TABLE `log_quote` AUTO_INCREMENT=1;
ALTER TABLE `report_event` AUTO_INCREMENT=1;

-- Reset all ID counters
TRUNCATE `eav_entity_store`;
ALTER TABLE  `eav_entity_store` AUTO_INCREMENT=1;

SET FOREIGN_KEY_CHECKS=1;

-- set appropriate prefixes for orders, invoices, shipments, credit memos
INSERT INTO  `YOUR_DB_NAME`.`eav_entity_store` (`entity_store_id` ,`entity_type_id` ,`store_id` ,`increment_prefix` ,`increment_last_id`) VALUES ('1',  '11',  '1',  '1',  '000000000');
update `eav_entity_store` set `increment_prefix`= 1 where `entity_type_id`='4' and `store_id`='1';
update `eav_entity_store` set `increment_last_id`= '000000000' where `entity_type_id`='4' and `store_id`='1';

INSERT INTO  `YOUR_DB_NAME`.`eav_entity_store` (`entity_store_id` ,`entity_type_id` ,`store_id` ,`increment_prefix` ,`increment_last_id`) VALUES ('2',  '16',  '1',  '2',  '000000000');
update `eav_entity_store` set `increment_prefix`= 2 where `entity_type_id`='18' and `store_id`='1';
update `eav_entity_store` set `increment_last_id`= '000000000' where `entity_type_id`='18' and `store_id`='1';

INSERT INTO  `YOUR_DB_NAME`.`eav_entity_store` (`entity_store_id` ,`entity_type_id` ,`store_id` ,`increment_prefix` ,`increment_last_id`) VALUES ('3',  '19',  '1',  '3',  '000000000');
update `eav_entity_store` set `increment_prefix`= 3 where `entity_type_id`='24' and `store_id`='1';
update `eav_entity_store` set `increment_last_id`= '000000000' where `entity_type_id`='24' and `store_id`='1';

INSERT INTO  `YOUR_DB_NAME`.`eav_entity_store` (`entity_store_id` ,`entity_type_id` ,`store_id` ,`increment_prefix` ,`increment_last_id`) VALUES ('4',  '23',  '1',  '4',  '000000000');
update `eav_entity_store` set `increment_prefix`= 4 where `entity_type_id`='28' and `store_id`='1';
update `eav_entity_store` set `increment_last_id`= '000000000' where `entity_type_id`='28' and `store_id`='1';

For SQL Script download: Magento Database Modifications

Let us know how you like it!

Greg the Architect on Focus

Josh Colter · Nov 13, 2008 · Leave a Comment

Here is a clever follow up to my previous post on focus.   SOA NOW created a funny microsite to communicate to technology professionals that they “get it.” The campaign stars “Greg the Architect.” Here is the description of the episode entitled “Focus Pocus”:


Greg is concerned that the SOA team can’t stay on target. He needs a vacation, but his cruise will have to wait as Jerry recruits him to crash an SOA conference. Will Greg find the magic he needs to put his team back on course?

more about “Greg the Architect on Focus“, posted with vodpod

Bringing Online Strategy into Focus with Magento

Josh Colter · Nov 4, 2008 · Leave a Comment

You have decided to create or update your own online store. Great. Now, how do you translate your hard work and tools like Magento into profits? Technology will amplify and accelerate a winning strategy, but first you must have a focused strategy to become number 1.


…focus is difficult to achieve because it means giving something up. It runs counter to our most basic marketing instinct: If we narrow or offering, won’t we narrow our opportunities for profit? Answer: Not necessarily. Its often better to be number one in a small category than to be number three in a large one. At number three your strategy may have to include a low price, whereas at number one you can charge a premium. History has shown that it pays handsomely to be number one in your category – first, because of higher margins, and second, because the risk of commoditization is almost nonexistent. Yet number two can also be profitable, despite a smaller market share. Number three, or four, or five, however, may only be worth the effort if you think you have a realistic shot at becoming number two someday.

Taken from Marty Neumeier’s The Brand Gap



Being number 1 requires focus…and it pays. How do you translate focus to an ecommerce platform? In my opinion, you use a strategy similar to CSN stores: build web properties with very tightly focused product offerings. So instead of building homefurniture.com you create coffeetable.com, daybed.com, and diningroomtable.com. This strategy has put CSN in one of the top two spots and made them very profitable.



Magento’s ability to control multiple websites and stores from one Administration Panel makes it an attractive ecommerce platform for the focused eRetailer. Drop us a message using the contact form below if you would like to learn more.

Route29.com – Client Showcase

Eric Clark · Oct 26, 2008 · 2 Comments

We recently completed a Magento project for Route29.com. They sell candy online using a Magento store and were in need of our development services on a tight timeframe. We were responsible for building out the design they supplied and some customization to meet their unique needs. Visit their site, check out our work…

Route29 Magento Store
Route29 Magento Store

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