This chart caught my eye this morning. Karin von Abrams, senior analyst at eMarketer, authored a new report called UK B2C E-Commerce: Continued Growth in Tricky Times. Abrams cites competitive prices, easy product comparisons, and fuel savings as convenience factors that encourage consumers to shop online. eMarketer predicts that online sales will hit £94.2 billion ($169.6 billion) by 2012.
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