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RSS Feed Design Example

Josh Colter · Nov 5, 2009 · Leave a Comment

I am always trying to figure out how we can improve. Earlier this week our team released this site’s new design. Content has been and will continue to be a major focus for Elias as we serve our customers and the Magento community. Our blog is the primary delivery mechanism for this content and thus the number of people who subscribe to receive regular updates via RSS is valuable to us.

Today I found Jason Cohen’s blog, which provides a great example of inviting the reader to opt-in via RSS feed or email. Take a look:

asmartbear RSS feed & email sign up

This invitation is located in the upper left hand corner of Jason’s main content area. It’s front-and-center. It felt conversational to me. And it worked – I added his blog to my google reader.

Now compare what you just saw to the RSS subscription we had on our site this morning;

Luke convinced me that we should not move our subscription link to the top of the main content area. However, he did work a little of his magic on the subscription offer:

Ei RSS v1

This was clearly an improvement. But it didn’t have the conversational feel of Jason’s example. The content needed to make the message seem more human. Here’s the final result:

Ei RSS v2

Adding “you should…” made the content feel more personable. It’s more of a suggestion than a call to action. Anyone else have other good examples of RSS feed sign-ups?

Elias Service Spotlight- Magento Theme Design

Eric Clark · Jun 1, 2009 · Leave a Comment

Need a custom Magento theme to help you stand out from the rest? Or maybe just some simple updates to your existing design? We can help! Get in touch or call (888) 345-0887.

New Mangeto Store Launch: Keramikos Kitchen

Eric Clark · Apr 20, 2009 · 4 Comments

We’re proud to announce our most recent Magento store launch for keramikoskitchen.com! They manufacture and sell high quality ceramic knives and needed an online store to introduce a new sales channel that compliments their home shows. Keramikos hired us to design and develop their new custom Magento store. Check it out and let us know what you think!

Keramikos Kitchen Magento Store
Keramikos Kitchen Magento Store

What Magento screencast would you like to see?

Eric Clark · Dec 15, 2008 · 11 Comments

We see a need for not just additional screencasts that communicate about Magento via visible media…but we want to produce screencasts that will cover Magento from every usability angle. Whether you’re an admin user, a designer, developer, or marketing guru – we want to create videos that make your life easier when working with Magento.

So, what screencasts would you like to see? Drop us a comment and let us know…

Elias featured on We Love WP

Eric Clark · Aug 16, 2008 · Leave a Comment

Our new website was recently featured on We Love WP, which showcases WordPress powered sites. Go check them out!

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