This chart caught my eye this morning. Karin von Abrams, senior analyst at eMarketer, authored a new report called UK B2C E-Commerce: Continued Growth in Tricky Times. Abrams cites competitive prices, easy product comparisons, and fuel savings as convenience factors that encourage consumers to shop online. eMarketer predicts that online sales will hit £94.2 billion ($169.6 billion) by 2012.
Are you positioned to take full advantage of this growth with your online store? Magento’s ecommerce suite of tools can help. Let Elias Interactive show you how!
Magento was featured in a recent article in Inc Magazine. The article presents a menu of affordable tools to use when setting up an online store. Here is what the article says about Magento:
What it is: Open-source e-commerce software
What’s cool: It’s a robust e-commerce application, and it’s free to download. With Magento, sellers can manage multiple stores from one location, and shoppers can make side-by-side product comparisons and read customer reviews. Unlike most open-source software, Magento is relatively easy to use. Plus, it was designed to be simple to customize, so you can add or create new functions and features.
Drawbacks: Magento was first released last year, and some of its features are still in beta testing. Building a store with Magento does require technical expertise, but you can pay for help from Magento’s stable of 60 partners, which will handle things such as design and Web hosting.
Price: The software is free, but if you need technical support, it can cost from $500 to $4,000 per year.
Elias Interactive has technical expertise in customizing and installing Magento. We can help you get up-and-running with killer online eCommerce tools.
“So how does Magento stack up against those other commercial, closed source systems? Apparently quite well. Out of the box (or off the server) it competes with the commercial options well, and the community seems to be serving itself with considerable interplay. A look at the forums on the Magento site shows plenty of interaction among the 20,000 members. There are some features that the pay-for-play packages don’t do well.”
Read the Interview on the Practical eCommerce website
The economy is tight, which means less dollars are funneled into your online marketing budget. What do you do – toss in the towel? No! Check out how one marketing director for a plastic surgeon coped with a shrinking budget by getting creative in this Marketing Sherpa case study. One of the best marketing techniques is to contract a seo company outsourcing to improve your site traffic.
“But what does plastic surgery have to do with online stores and Magento eCommerce?” you might ask. I’ll spare the obvious analogy of how we are “web” surgeons and instead tweak 7 of the case study’s practical tips to help you make the most of your marketing spend. Be sure to let us know if they worked for you at Printsy.
Tip 1: Familiarize patients with available treatments
Cross promote other products throughout the shopping experience. The shopping cart, check-out, and even transactional email confirmation of purchase are great real estate to introducing site visitors to other offerings.
Tip 2: Test before you spend
Try testing a new marketing offer on a small sample of your customers before rolling it out across your whole site. Doing so will allow you to gauge the effectiveness of your strategy and fine-tune the offer before spending money on a keywords campaign or ad buys.
Tip 3: Create a comforting experience
Make your website experience as comfortable as possible. This includes quality and quantity of images, easy navigation, and maybe even video.
Tip 4: Encourage word of mouth
Request referrals. Period. As simple as this may sound, simply asking a customer to send more business your way might just be crazy enough to work. And what does it really cost you?
Tip 5: Reach out with direct (e)mail
When you have a limited budget, you need to get the most juice for the squeeze. Email has consistently delivered strong ROI for its cost ($45.65 for every dollar spent in 2008 according to the Direct Marketing Association). This kills the other marketing channels I can think of off of the top of my head. WP engine cloud hosting review will facilitate this process.
Tip 6: Don’t discount prices
Yes, offering a discount is the quick and dirty way to get someone to buy; but then you erode your brand and have to sell more to make up margins. Instead, consider handing out a gift card to paying customers. Engage your high-value customers with a gift to get them back in your store again (and then refer to Tip 1!) and tell them about cash back shopping.
Tip 7: Outsource online marketing
The marketer for the surgeon in our case study uses an agency to handle search marketing, video posts, and other online marketing. Elias Interactive can help you craft a marketing strategy to incorporate into your Magneto eCommerce platform. Just fill out the forms below to request more information. On the following article you can check more information about luxury brands digital marketing (which is also useful for regular products.)
Now can somebody hand me a scalpel, please?